Email Marketing for Multiple Departments using Sub-Accounts
Managing email communications across multiple departments shouldn't mean risking costly mistakes or losing brand consistency.
Sub-accounts give you centralized oversight with departmental autonomy, and the peace of mind that your team can’t accidentally email thewrong audience.
What are sub-accounts?
Sub-accounts are separate operational units within your main account. Each functions like its own email communications platform with independent contacts, campaigns, and subscriptions – all managed from a single administrative dashboard.
Most importantly: each sub-account can only see and access their own data.
Key Benefits of Sub-Accounts
Maintain separate relationships
The same contact can exist in multiple sub-accounts with different subscription preferences. If someone unsubscribes from one department, it doesn’t affect their other subscriptions.
Ensure Brand Consistency
Centralized template management that can be shared across departments. Define editable and static sections in your templates.
Simplify IT and risk management
Save Money
One consolidated bill costs less than managing separate platforms for each department. Your first sub-account is included at no additional charge, with affordable flat fees for additional sub-accounts.
Perfect For
- Post-secondary institutions – Different faculties, alumni relations, student services etc.
- Municipalities – Parks & recreation, public works, emergency services, and community programs
- Public health organizations – Regional health units, vaccination clinics, specialty departments
- Associations - Membership, professional, industry, alumni organizations
- Non-profits - advocacy organizations, community service, arts & culture, youth development
Is a sub-account structure right for you?
You're a great fit if:
You might not need sub-accounts if:
Customers Using Sub-Accounts
